Maharashtra Tourism Getting A BoostBy Arnab Ghosh, Gaea News Network
Saturday, July 3, 2010
MUMBAI, INDIA (GaeaTimes.com)- The Maharashtra government will carry out an exclusive promotion for the famous Pandharpur Padayatra. This will be done as a part of the golden jubilee celebrations of the formation of Maharashtra. The pilgrimage is famous and more than a million devotees attend the ceremony in July each year. The Maharashtra Economic Development Council will focus on the Pandharpur Padayatra pilgrimage as a part of the initiative named Visit Golden Maharashtra. The government is also trying to rope in private players to boost the tourism. The pilgrimage is a colorful event which witnesses million pilgrims assembling and proceeding to the Lord Vidhoba temple. Lord Vidhoba is regarded as the presiding deity of the state. The devout pilgrims wait for this yearly event and participate eagerly to make it a success.
The government of Maharashtra is also trying to employ social networking sites like Twitter and Facebook along with conventional marketing tools to promote Pandharpur Padayatra. This will be good for attracting the international tourists who are eager to know about Indian religion and festivals. The religious festival is being seen as a means to boost the tourism in the state. The pilgrimage starts on July’s first week and ends by July 21st.
The tourism in Maharashtra is been aided by timely arrival of monsoon this year. Those who come to join the pilgrimage often get attracted to the scenic beauty of the state. The major attractions are towering Sahyadri mountains and the Konkan coast. The Maharashtra Economic Development Council was launched by Vijaykumar Gavit, the state Tourism Minister earlier this year.
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